Tuesday, June 26, 2007

Want To Sponsor Leaders? Be A Leader First!

Network Marketing is one of those business models that allows the motivated and productive to earn more than their up line. Forget the corporate limitations of "the boss always earns more". With network marketing, the more you produce, the more you earn.

Network Marketing has the added benefit of allowing you to profit from other people's efforts, just as you help put dollars in the pockets of those in your up line. So, ideally, you want to sponsor leaders. Failing that, you want to TRAIN leaders. People who, like you, recognize the more they produce, the more they earn. People, like you, that know teaching their down line to be productive benefits everyone.

So sponsoring or training a leader is an excellent way to fast-track your business. But, while it is simple to say, it is a little harder to do in real life. Remember one of the overriding tenents in Network Marketing, teach your down line to duplicate you.

A word of warning though. If you aren't successful, productive and motivated, duplicating you doesn't help! In fact, it guarantees your eventual demise.

You want to make absolutely certain you are doing things every day that propel you forward. Things, that if your down line duplicates, will help build both of your residual incomes. For every activity you do, ask yourself, can my down line duplicate this, and if they could, would I want them to?

We lead by example. And most people will play follow the leader, it's human nature. A good many people that get the network marketing model, understand the benefits and are actively chasing that dream, often fail to understand one important piece of the puzzle. Regardless of how it was pitched to them, this IS a business and it has to be treated as such. While building the business can be done part-time, you still need to behave as if this were a "brick and mortar" business. You have ongoing costs associated with doing business, just like the store front for the butcher. You need to advertise, just like the store front for the barber shop. There are day to day activities, that if put off, hurt your business, just like the corner drug store. And most important, discipline is required to achieve success.

So, what examples are you setting? Is what you are doing something your down line can duplicate? Have you taught them how?

Just my two cents worth.

Cenay'

2 comments:

Anonymous said...

Finding and training leaders is one of the big keys to building a sustainable and profitable Network Marketing business.

But remember, to find leaders, you need to sponsor people and to sponsor people you need to prospect...every day.

Cenay Nailor said...

Todd is absolutely correct and this is one of the reasons we are looking into other ways to improve our prospecting. I don't know about you, but I would rather "pitch" the business opportunity to someone LOOKING for me, rather GO LOOKING for them. One of the things we are examining is The Renegade Network Marketer system, which allows us to market to people who are looking.

The Renegade Network Marketer