Wednesday, September 12, 2007

Announcement: Nussentials Prospecting Is Now More Personal

In a continuing effort to improve our lead generation results, Team Infiniti just released a new set of personalized landing pages that list YOUR NAME on the page.

Our prospects are responding better to the fact that there is a real person on the other end of the offer, not just a replicated web site. So now, when the page is displayed, the next "member" of the ad rotation is preselected and your name, email and other contact information is displayed.

I am seeing consistent improvement in the CTR and CTA numbers as we make these changes. Remember that I am open to suggestions for improvement, so feel free to drop me a line or leave a comment here.

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