Announcement: Nussentials Prospecting Is Now More Personal

In a continuing effort to improve our lead generation results, Team Infiniti just released a new set of personalized landing pages that list YOUR NAME on the page.

Our prospects are responding better to the fact that there is a real person on the other end of the offer, not just a replicated web site. So now, when the page is displayed, the next "member" of the ad rotation is preselected and your name, email and other contact information is displayed.

I am seeing consistent improvement in the CTR and CTA numbers as we make these changes. Remember that I am open to suggestions for improvement, so feel free to drop me a line or leave a comment here.

Announcement: Team Infiniti's Online Marketing Just Got Better

Of course, we didn't have a choice.

Recent problems with our hosting company forced us to upgrade our database technology to SQL Server. Three days on the phone with tech support, and this was the best answer they could provide about why our marketing site would just "die" and then come back a couple hours later.

Here's the good news.

I have successfully built the database, rewritten all the ASP pages to use the new database and even added about 3 more pages. I have moved all the leads each of you has received as a result of the marketing campaigns and even improved the detail we capture from the prospect, such as the date they toured the site. I have plans to add a new field of data to the capture process, asking them what their "burning need" is. This should help us determine if they are a good fit for the Nussentials business opportunity.

As one of the only Nussentials teams using the Internet to generate our own leads, we are blazing a trail that I hope others will follow.

Look for a new page in the members only area in the next few days that will allow you to see the prospects that have been assigned to you, and where they are in the marketing pipeline process.